Digital Marketing


Diploma in Digital Marketing is an unique program for Corporate Promoter and even an unemployed graduates. The growth of E-Commerce, Social Media, Smart Phone etc. makes Digital marketing a priority for businesses around the world and Digital Marketing Professionals are in high demand.   Chief  Digital Officers, Chief Marketing Technologist, Chief Marketing Officer are some of highly paid positions in Industry.

Digital Marketing (also known as Online Marketing, Internet Marketing or Web Marketing) is an activity carried out to promote products or services of a business over the Internet.

Digital Marketing Training100% Job Guarantee

Learn how to do online digital marketing from basic level to expert level which is taught by hands on experience working professionals. With our Digital Marketing Training in Coimbatore you will not only learn concepts of it and you will able to create digital marketing campaign for any business, products, services, software’s and websites from small sizes to big.

What we do at I7 Academy for Digital Marketing Training in Coimbatore? In I7 Academy this digital marketing technique with best trainers available in the industry whom have real time working experience in all kind of digital marketing techniques from organic to paid. So you will get trained in most popular search engine, social and email channels across internet.

To Whom Digital Marketing Training is suitable for?

Digital Marketing Training in Coimbatore is suitable for all marketing professionals, students, part time job seeker who looks forward to become a digital marketer in future and become online digital industry expert on the same. There is no technical skill required and no programming knowledge required to purse this course.

Whom do we train?

We at I7 Academy customized the syllabus covered according to the role requirements in the industry. We train experienced as well as fresher’s with different separate module.

 

Our Digital Marketing Training Program divided into 50 hour sessions is created by professionals in the Digital Marketing Industry and aims to give you an overview of all marketing channels in Digital Media including SEO, SEM, Social Media, Online Advertising, Email Marketing, Content Marketing, Website Design, Web Analytics and Online PR. This course will help the students with the skills that will help them to successfully manage the Digital Marketing Strategies in real time.

Job Opportunity for Digital Marketing

Digital marketing is in booming in the marketing right now and there are many job opportunities waiting to be grabbed in digital industry. We can see foreign outsourcing also booming in India for the digital marketing.

Course Methodology

The course is designed to develop essential skills.  Each batch will have Team of Five students.  They will work as Team.  This team will learn, work and produce results together.  The learning environment will be similar to working environment.  One to  one Training, Group Lectures, Assignments, Tests and  Live projects are modes of training.  Technical skills and Business skills will be developed for Career and Entrepreneurship Development.

 

Eligibility: B.E., B.Sc., M.Sc., MBA should have laptop.
Course Duration: 150 hrs
Full time : 5 hours per day from Monday to Friday
Part time: 3 hours per day (or) saturday & sunday
Timing: Batch 1: 9.30am to 2.30 pm; Batch 2: 2.30pm to 7.30pm
Total Seats : 20 only
Certification: Digital Marketing Certification / Google Analytics Certificate / Google Adwords Certification

Syllabus:

Module 1 -  Induction Program

Soft Skills

  • Goal Setting
  • SWOT Analysis
  • Business Communication
  • Time Management
  • Team Building
  • Project Management

Technical Skills

  • HTML Basics
  • CSS Introduction
  • Web Graphics and Tools
  • Bootstrap Introduction

Module 2 -  Publishing Website

  • Open Source Introduction
  • Content Management System
  • Blogging
  • E-Commerce

Module 3 -  Website Maintenance

  • Website Backup and Restore
  • Website Maintenance
  • Website Security

Module 4 - Project

  • Live Project
  • Adsense
  • Affiliation
  • Revenue making programs

Module 5 - Digital ACE

  • Branding and Awareness
  • AIDA
  • Conversion
  • CRM
  • Engagement

Module 6 - Search Engine Optimization

  • How Search Engine Works
  • Site structure and Sitemaps
  • Keyword Analysis and Tools
  • Positive ON-Page SEO Factors
  • Negative ON-Page SEO Factors
  • Positive OFF-Page SEO Factors
  • Negative OFF-Page SEO Factors
  • Rankings and Positions
  • Analyzing Tools
  • Webmaster Tools

Module 7 - Google Analytics

  • Analytics Introduction
  • Accounts, Properties and Tracking
  • Configuration
  • Goals
  • Filters and Reports

Module 8 - Social Media Optimization

  • Facebook Pages
  • Youtube Channels
  • Twitter
  • Google Plus
  • Linkedin

Module 9 - Search Engine Marketing

  • PPC Introduction
  • Google Adwords
  • Keywords Selection
  • Campaigns, Ad Groups, Ads
  • Budget and Bidding
  • Landing Pages
  • Reports and Analyze
  • Facebook Ads
  • Bing, Yahoo Ads

Module 10 - Channels

  • Email Marketing
  • Affiliate Marketing
  • Content Marketing
  • Mobile Marketing
  • Inbound Marketing

Certifications and Job Support

We help the trainees to get Google certification and also provide guidance to get placed in digital marketing job in High paying industry.

Additional Free Benefits

  • • 25,000 Rupees Worth Tools
  • • Projects: You work on Real Life Case Studies
  • • Free Technical Support after Course Completion
  • • Did you miss any classes? Back up Classes Available
  • • Free Technical Support on Freelancing Projects to Earn more Money
  • • Free Wifi and LAB Facility

Digital Marketing Training Benefits

STUDENTS

• After your Degree, Learn this course and get job
• Enter into E-commerce or IT/Software Industry with Good Salary.
• While doing job, Earn extra Money working as an SEO Freelancer
• Digital Marketing has a good scope in future

BUSINESS OWNERS

• Owns a Business, want your business Presence online? then this course best suits
• Learn How to promote your business website on internet
• Cost Effective Advertising Mediums like SEO, PPC, Social networking, Mobile Marketing and etc…
• Increase Visitors to your website.
• Increase Sales by 500%
• Better Return on Investment ROI compared to traditional marketing
• We make you Experts to manage marketing activities by yourself.

WORKING PROFESSIONALS

• Not Satisfied with your current JOB? Become an In-Demand Web Marketing Professional
• the job market is booming and brands are putting more of a focus on digital marketing than ever before.
• Make the shift from Offline marketing to Online Promotions.
• Generate more Money working as a Freelancer.
• Get Paid More Than Your Peers, digital salaries are rising faster in 2016 than in the previous five years.

Advanced Digital Marketing Course Syllabus (90 Hours)

MODULE 1: BASICS DIGITAL MARKETING (3 hrs)

• Introduction To Online Digital Marketing
• Importance Of Digital Marketing
• How Internet Marketing Works?
• Traditional Vs. Digital Marketing
• Significance Of Online Marketing In Real World
• Increasing Visibility
• Visitors’ Engagement
• Bringing Targeted Traffic
• Lead Generation
• Converting Leads
• Performance Evaluation

MODULE 2: ANALYSIS AND KEYWORD RESEARCH (1 hrs)

• Market Research
• Keyword Research And Analysis
• Types Of Keywords
• Tools Used For Keyword Research
• Localized Keyword Research
• Competitor Website Analysis
• Choosing Right Keywords To The Project

MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO) (1hrs)

• Introduction To Search Engine Optimization
• How Search Engine Works?
• SEO Fundamentals & Concepts
• Understanding The SERP
• Google Processing

MODULE 4: ON PAGE OPTIMIZATION (5 hrs)

• Domain Selection
• Hosting Selection
• Meta Data Optimization
• URL Optimization
• Internal Linking
• 301 Redirection
• 404 Error Pages
• Canonical Implementation
• H1, H2, H3 Tags Optimization
• Image Optimization
• Optimize SEO Content
• Check For Copy scape Content
• Landing Page Optimization
• No-Follow And Do-Follow
• Indexing And Caching
• Creating Xml Sitemap
• Creating Robot.Txt
• SEO Tools And Online Software

MODULE 5: OFF PAGE OPTIMIZATION (8 hrs)

• Link Building Tips & Techniques
• Difference Between White Hat And Black Hat SEO
• Alexa Rank, Domain
• Authority, Backlinks
• Do’s & Don’ts In Link Building
• Link Acquisition Techniques
• Directory Submission
• Social Bookmarking Submission
• Search Engine Submission
• Web 2.0 Submission
• Article Submission
• Press Release Submission
• Forum Submission
• PPT Submission
• PDF Submission
• Classified Submission
• Business Listing
• Blog Commenting

MODULE 6 : SEO UPDATES AND ANALYSIS (2 hrs)

• Google Panda, Penguin, Humming Bird Algorithm
• How To Recover Your Website From Google Penalties
• Webmaster And Analytics Tools
• Competitor Website Analysis And Backlinks Building
• SEO Tools For Website Analysis And Optimization
• Backlinks Tracking, Monitoring And Reporting

MODULE 7: LOCAL BUSINESS & LISTING (1 hrs)

• Local Business Listing – Optimizing Your Local Search Listings To Bring New Customers Right To Your Business
• Creating Local Listing In Search Engine
• Google Places Setup (Including Images, Videos, Map Etc)
• Placing Web Site On First Page Of Google Search
• Lean To Make Free Online Business Profile Page
• How To Make Monthly Basis Search Engine Visibility Reports
• Verification On Listing , Google Reviews

MODULE 8 : GOOGLE ADWORDS OR PAY PER CLICK MARKETING(SEM) (3hrs)

• Google Adwords (SEM)
• Introduction To Online Advertising And Adwords
• Adwords Account And Campaign Basics
• Adwords Targeting And Placement
• Adwords Bidding And Budgeting
• PPC Basic
• Adwords Tools
• Opportunities
• Optimizing Performance
• Ads Type
• Bidding Strategies
• Search Network
• Display Network
• Shopping Ads
• Video Ads
• Universal App Ads
• Tracking Script
• Remarketing
• Performance Monitoring And Conversion Tracking
• Reports

MODULE 9 : SOCIAL MEDIA OPTIMIZATION (SMO) (1hrs)

• Social Media Optimization (SMO)
• Introduction To Social Media Networks
• Types Of Social Media Websites
• Social Media Optimization Concepts
• Facebook Page, Google+, LinkedIn,
• YouTube, Pinterest,
• Instagram Optimization
• Hash tags And Mentions
• Image Optimization And Networking
• Micro Blogs For Businesses

MODULE 10: SOCIAL MEDIA MARKETING (SMM) (5hrs)

• Facebook Optimization
• Fan Page Vs Profile Vs Group
• Creating Facebook Page For Business
• Increasing Fans And Doing Marketing
• Connecting Apps With Fan Pages
• Facebook Analytics
• Data Based Management And Lead Generation
• Facebook Advertising And Its Types In Detail
• Creating Advertising Campaigns,
• Payment Modes
• CPC Vs CPM Vs CPA
• Conversion Tracking
• Power Editor Tool For Advertising
• Twitter Optimization
• Introduction To Twitter
• Creating Strong Profiles On Twitter
• Followers, ReTweets, Clicks,
• Conversions, HashTags
• Product Brand Promotion And Activities
• App Installs And Engagement
• Case Studies
• Conversion Tracking And Reporting
• LinkedIn Optimization
• What Is LinkedIn?
• Individual Profile Vs. Company Profile
• Database Management And Lead Generation
• Branding On LinkedIn
• Marketing On LinkedIn Groups
• LinkedIn Advertising
• Increasing ROI Through LinkedIn Ads
• Conversion Tracking And Reporting
• YouTube Optimization
• Channel Creation
• In Display Ads
• Video App Install Promotion
• Video Shopping Promotion
• Google Plus
• Features
• Tools & Techniques
• Google + 1
• Google Plus For Businesses

MODULE 11: WEB ANALYTICS (2 hrs)

• Getting Started With Google Analytics
• Navigating Google Analytics
• Traffic Sources
• Content
• Visitors
• Goals & Ecommerce
• Actionable Insights And The Big Picture
• Live Data
• Demographics

• Module 9 : Google Webmaster Tools

• Adding Site And Verification
• Setting Geo Target Location
• Search Queries Analysis
• Filtering Search Queries
• External Links Report
• Crawls Stats And Errors
• Sitemaps
• Robots.Txt And Links Removal
• Html Suggestions
• URL Parameters (Dynamic Sites Only)

MODULE 12 : WEB MASTER TOOLS (2 hrs)

• Adding site and verification
• Setting Geo target location
• Search queries analysis
• Filtering search queries
• External Links report
• Crawls stats and Errors
• Sitemaps
• Robots.txt and Links Removal
• HTML Suggestions
• URL parameters (Dynamic Sites only

MODULE 13: CONTENT MARKETING (1 hrs)

• Introduction To Blogs
• Setting Up Your Own Blog
• The Importance Of SEOs
• Content Duration & The Art Of Content Planning
• Creating A Compelling Personality For Your Content
• How To Monetize Your Blog

MODULE 14: MOBILE MARKETING (1 hrs)

• Importance Of Mobile Marketing
• In Current Scenario
• Fundaments Of Mobile Marketing
• Forms Of Mobile Marketing
• Geo-Targeting Campaigns For Mobile Users
• Measuring And Managing Campaign
• App & Web – Mobile Advertising
• Content Marketing
• Mobile Targeting And Segmentation
• SMS Marketing
• Case Studies On App Advertising
MODULE 15: VIDEO MARKETING (2 hrs)
• Importance Of Video Marketing
• Understanding Video Campaigns
• YouTube Marketing (Video Ads)
• Types Of YouTube Ads
• In-Display And In-Stream Ads
• Using YouTube For Businesses
• Developing YouTube Marketing Strategies
• Video Ad Groups
• Targeting Options
• Understanding Bid Strategies
• Bringing Visitors To Your Website
• Via YouTube Videos

MODULE 16: WORDPRESS SEO CONCEPTS (1 hrs)

• Using Word Press How To Do SEO Works

MODULE 17: CREATING A NEW SIMPLE WEBSITE (1 hrs)

• Creating A Simple Website For Your Business/Work Using Html Coding

MODULE 18: EMAIL MARKETING (1 hrs)

• Using Bulk Email Service To Boost Your Business

MODULE 19: SMS MARKETING (1 hrs)
• Using Bulk SMS Service To Boost Your Business

MODULE 20: LIVE PRACTICALS (2 hrs)

• Live Practical Experience

MODULE 21: INTERVIEW PREPARATION (3 hrs)

• Resume Preparation
• Interview Question Preparation