What are the Skills most important in Digital Marketing?
Arguably the most important skill in digital marketing in 2017 and beyond is data analysis.Data-analysis skills allow marketers to answer the most important question: “Is this working?” Which results in more effective and targeted marketing campaigns, enhanced customer personas, improved customization capabilities, reduced bounce rates, and higher customer retention, among numerous other benefits.
Simply put, if businesses want their digital marketing teams to be effective and successful and to generate more leads in 2017, they must hire digital marketing professionals highly proficient in data analysis.
Basic HTML/CSS Knowledge
Basic experience with HTML and CSS (Cascading Style Sheets) is another top digital marketing skill for 2017. Of course, you don’t need your marketing team to be able to create a website from scratch, but having marketers on your team with basic coding skills will help your business present messages more clearly through visual design an important part of digital marketing.
Marketers with HTML/CSS skills will be able to update and improve the design and look of everything from your landing pages to your email marketing campaigns, making them more effective lead generation channels that lead to more sales.
Marketing Automation Tool Mastery
With the emergence of advanced marketing automation solutions, businesses need professionals with experience navigating these numerous platforms.
Businesses are starting to rely more heavily on automation because it allows their digital marketing teams to do better work in much less time, all while making the company money. Automated emails, social media campaigns, and content marketing generate more and better leads and more sales.
To reap the benefits offered by these technologies, digital marketing teams must be skilled in various marketing automation solutions. Tools such as those of HubSpot, Marketo, and Pardot, paired with Salesforce, are now commonplace in businesses across a wide spectrum of industries.
These technologies vary, so it’s crucial to have digital marketing professionals who are proficient in the automation tools being used by the business.
Content marketing has quickly become a bedrock of marketing strategy in recent years.Creating high-quality content about subjects important to your target audience thus, content they want to engage with helps your business to pull in audiences and customers instead of your having to push out messages and advertising that they’ve learned to ignore or block.
Investing in digital marketers with content marketing and writing skills will lead to an increase in traffic to your website and higher organic search engine rankings for your business which, of course, results in more leads.
Finally, search engine optimization (SEO) skills wrap up the list of the most important digital marketing skills for 2017. To get your content, website, products, and apps to rank in search engine results pages (SERPs) and net more customers, you must have marketers skilled in SEO.
The importance of SEO skills for digital marketing professionals is expected to increase drastically in 2017 as search engines become smarter and their algorithms continue to undergo updates.
Having a marketing team with up-to-date SEO skills will prove invaluable. Receiving higher search engine rankings for your website and your product and service pages results in greater audience reach, more traffic, and more leads and sales.